The Jen Lister Podcast
I want you to figure out your own version of success and find a way to achieve it. In a post pandemic world, a lot of us have re-evaluated our lives and priorities. Balance is a really important thing. As a business strategist, coach and speaker, I am so passionate about helping people make their impact on the world - on their terms.In the Jen Lister Podcast I will be chatting about life, business growth strategies, and sharing my personal stories along the way.This is the podcast I wish I could have listened to to help me:Break down those barriers and believe in myself (I have always worried what others would think of me).Find the confidence to start and grow my own business (I was sucked in to the corporate world and felt very stuck)Feel empowered to make my own decisions and work on my own terms (I have created a work schedule that I love, with clear boundaries!)
The Jen Lister Podcast
Interview With Social Media Manager and TikTok Expert Liv Simmons From OLS Marketing
I talk to the incredible Liv Simmons from OLS Marketing, Liv is a freelance social media manager and agency owner with 10 million overall views, she manages this business alongside a full time job. Liv describes herself as Gen Z, and an expert on TikTok, Instagram and all things Social Media.
The Jen Lister Podcast is for anyone who has ever dreamt of having their own business - whether you are still in your full time job, or you already have a business and want to grow it to the next level.
I’m a business strategy coach & consultant. I have worked across London & Sydney with 10+ years experience in building impactful growth strategies for businesses (both for my own businesses and client's businesses). I help people start and launch new businesses, as well as help solo entrepreneurs and larger businesses take theirs to the next level. I really want to help you define your own version of success, give you actionable strategies to implement and help you realise your goals!
I have been working with Liv for some time now and am so excited to introduce you to her.
In this episode we discuss:
- The importance of social media to help you grow your business
- Market leading advertising campaigns using social media, see below for links to these
- How to use trending music/sounds to grow your following in Insta and TikTok
- The growth potential of TikTok and why it is the place to be for small business owners
- Cancel culture explained
- The benefit of establishing content pillars and content purpose for your social media posts.
- How Liv balances her full time job with her social media management business
- The power of delegation, and recruiting a Virtual Assistant to support your business growth
- Liv’s top 3 tips to use social media to your advantage
- How you can get in touch with Liv and discuss your social media strategy
Liv’s website and socials:
website - OLSmarketing.com
TikTok - @olsmarketing
Instagram - @olsmarketing
Steph Grainger website and socials:
Website - stephgrainger.co.uk
TikTok - @steph_grainger
Instagram - @iamstephgrainger
Facebook - Steph Grainger - Therapeutic Mentor
Dean Bardrick - Virtual Assistant (VA) info - deanbardrick13@gmail.com
These social media campaigns were mentioned:
- Burberry and sylvanian families collab - the Lola bag
https://www.cosmopolitan.com/style-beauty/fashion/a39729813/burberry-lola-bag-tiktok/
- Dua lingo and scrub daddy collab
https://www.tiktok.com/discover/scrub-daddy-x-duolingo
Social media sites that are helpful
- Title generator https://www.title-generator.com/
- Answer the public https://answerthepublic.com/
- Hub spot - for blog post ideas https://blog.hubspot.com/blog/tabid/6307/bid/23973/41-fresh-blog-post-ideas-for-your-company-blog.aspx
Date of episode: 13 June 2022
Music licensed from http://www.purple-planet.com